How Progressive Companies Are Using Instagram to Attract Top Talent

As of September 2017, the number of monthly users on Instagram topped 800 million, reports Forbes . Not surprisingly, more companies and brands are using the social network as a tool for appealing to prospective employees. Employers are using it to build and broadcast their branding to the target audiences they believe would be the best possible for their companies. TripAdvisor, Zendesk, and other firms are sharing photos of happy employees at work, giving followers a glimpse at company celebrations, showing volunteer initiatives undertaken by employees, and featuring offices and workplaces that are comfortable and inviting. Instagram works particularly well when used in tandem with other social media platforms. For instance, studies have shown that tweets with Instagram photos are more likely to be retweeted than others.