How This Company Is Supporting the Aging Population With Fitness Tech

A Norwegian startup aims to help older adults stay active by using exercise technology, reports Forbes . Jon Ingar Kjenes founded Motitech to combine visual technology with exercise bikes and offer a comfortable, appealing way for seniors to exercise. Motitech's big innovation is called Motiview, and it allows a cyclist to project his or her chosen route onto a screen while the cyclist's own music plays. The bikes are adaptable and can support cyclists of all physical abilities. They provide older men and women with the ability to revisit familiar locations and listen to familiar songs all while cycling on a stationary bike. Motitech's visual library currently incorporates almost 2,000 routes, allowing cyclists the freedom to choose potentially between their hometown, a favorite holiday destination, and more. Motiview has garnered positive results for older adults, with one senior care home based in England reporting "the number of falls had reduced by 80 percent within three months of the technology's integration within residents' routines," according to Kjenes. Motiview is presently available at 350 locations across seven countries, and Kjenes plans to expand to the United States, Hong Kong, and Portugal next.