Tech Startups Focused on Improving Life for Older Americans

Technology startups are attracting sizable venture capital to reach the underserved older American market, reports Considerable . One notable startup is Papa, which promotes "grandkids on-demand" by pairing seniors with college students who help with everyday activities or provide companionship. Siren, meanwhile, makes sensor-equipped smart fabric socks to detect and alert doctors of foot inflammation. Eargo makes stylish hearing aids, while Willow offers more natural-fitting disposable underwear. Also drawing investment is WHILL, for products like its personal electric wheelchair, and Rowheels, for better manually-controlled wheelchair propulsion systems. The Cake digital service allows consumers to plan and store end-of-life decisions like wills, advance directives, and medical interventions, estate planning, and memorial services. Finally, the startup Rendever is advancing virtual reality technologies to help older adults combat feelings of loneliness and isolation.