AI Is Now Analyzing Candidates' Facial Expressions During Video Job Interviews

Major employers ranging from Unilever to Dunkin Donuts to IBM to the Boston Red Sox are using artificial intelligence (AI) to measure job candidates' facial expressions during video interviews, reports Inc.com . The technology's benefits include enabling candidates to be interviewed whenever they want, and for recruiters to review those interviews when they want as well. More workforce diversity also is a purported advantage, for AI-based face measurement has significantly increased the number of colleges Unilever hires from for entry-level positions; this is important since major employers with a limited number of recruiters tend to send them to the most elite schools. Among the method's pitfalls is the possibility of facial analysis during interviews unsettling candidates and making them self-conscious. Another is the malleable moods of people becoming a factor in job screening, whether their feelings during an interview reflect their actual attitudes toward the job they are applying for or not. Still, face measurement could be very useful for companies, especially those that want to hire a lot of people rapidly and make their employee makeup more diverse.