3 Ways Brands Are Using Virtual Reality Right Now

Many leading companies are employing virtual reality (VR) in their content-marketing strategies to connect with their target audience, reports Entrepreneur . One VR approach from Ikea is a try-before-buy strategy, where customers can use a VR-based app to virtually "place" furniture in their home as they shop online. North Face's VR deployment lets the company give its target customers appealing interactive experiences designed to connect with its brand. Its VR app allows shoppers to virtually climb the Himalayas with an expedition and "test out" products. Another application of VR for brand awareness serves to create emotional links with target audiences. Toms Shoes gives a pair of shoes to a child in need for every pair sold. The firm also sponsors year-long "giving trips" where employees and partners can give children their donated shoes in person and witness first-hand how the company is improving health and education programs in different countries. Their VR app allows customers to share that experience and boost their connectivity to the program.