Seniors Want Drug Prices in Ads, While Young People Are Indifferent

A survey from Wells Fargo Securities estimated that 77 percent of people 65 and older agree pharmaceutical companies should be required to disclose prices in ads, compared with 44 percent of people 18 to 24, reports FiercePharma . Indifference also was common among younger respondents, with 41 percent of 18- to 24-year-olds stating drug price inclusion "wouldn't matter to me." Generally, 56 percent of all Americans concurred that drug companies should be compelled to include the price in advertising. Wells Fargo found women were slightly more likely to favor drug prices in ads, with 59 percent of women supporting it to 52 percent of men. "Based on our survey, the results indicate that majority of people agree with the Trump administration's idea of including drug prices in ads, and it is an issue that especially resonates with older individuals," said Wells Fargo analysts. The elevated concern among seniors dovetails with the fact that older adults take more prescription drugs than others. According to research, 90 percent of adults older than 65 take at least one prescription drug, while 39 percent take five or more drugs every month.