Older Americans Drive Growth of Wearables

A new forecast from eMarketer says Americans 55 and older are the fastest-growing group of electronic wearable users in the United States, mainly thanks to the devices' enhanced health features. Next year, 8.2 million Americans age 55 and older are expected to use a wearable device, up more than 15 percent this year. "Wearables like smartwatches are now coming equipped with additional health features, which are especially appealing to older Americans," says eMarketer analyst Cindy Liu. "The Apple Watch Series 4 is outfitted with some major enhancements, including ECG electrocardiography readings and fall-detection features." Next year, more than one in five Internet users are projected to be using a wearable device. "Continuous improvements in design and functionality are key drivers of smartwatch adoption," Liu notes. "Specifically, LTE connectivity will be a huge driver, as it allows smartwatch users to stay connected while leaving their phones behind. Other improvements, like longer battery life, larger screens, and new health features, will be sure to attract new users."