AARP's Smart Speaker App Aims to Get Out the Vote

AARP has premiered the "Raise Your Voice" app for smart speakers to encourage political activism from its 38 million members and anyone over the age of 50, reports Mobile Marketer . The app operates with Amazon Alexa and Google Assistant, and it has information on voting and top issues for older Americans, including Social Security, Medicare, Medicaid, prescription drugs, and healthcare. The app responds to a digital assistant's wake command followed by a vocalized order to "Open 'Raise Your Voice.'" AKQA helped design the voice app, which on Oct. 18 will begin allowing users look up polling information and transmit it to their smartphone. AARP's development team also intends to add a contact-your-representative feature and more information about key political issues.