How and Why Entrepreneurs Should Focus on Seniors in 2019

For the first time in U.S. history, the 65-and-older populace will outnumber those 18 and younger by 2035, and entrepreneurs should not overlook this demographic, reports Entrepreneur . For one thing, entrepreneurs should debunk the stereotypical image of seniors as meek and retired; as human longevity and health improves, adults 55 and older are staying employed longer and have considerably more purchasing power than millennials. Another myth to be dispelled is the assumption that all seniors are not adroit with or enthusiastic for technology. One study from the Pew Research Center estimated that 67 percent of baby boomers now own smartphones, 52 percent own tablets, and 57 percent use social media. Moreover, 26.5 million Facebook users fit into the 55-to-64 age bracket, while 21.1 million are 65 and older. With this in mind, it benefits entrepreneurs to promote connectivity solutions for seniors, especially when it comes to communicating with friends and family. Another imperative for entrepreneurs is to not assume that all seniors share the same problems, like mobility and incontinence. Health should be a primary focus of entrepreneurs targeting seniors, and in all instances personalization should be emphasized.