New Campaign Hopes to Ease the Conversation Around Alzheimer's Disease

A new ad campaign by the Ad Council and the Alzheimer's Association could help make dialogue between people with Alzheimer's disease and their loved ones less awkward, reports Associations Now . In collaboration with the ad agency The Community, the groups have crafted the "Our Stories" campaign, which highlights how close family members generally notice memory problems before any others, but are often uncertain about how to raise those issues. "Discussing Alzheimer's is challenging for families, and this campaign tackles the issue directly," said Alzheimer's Association Chief Marketing Officer Michael Carson. "Initiating conversations sooner can enable early diagnosis, which offers many important benefits, including allowing more time for critical care planning, better disease management, and providing diagnosed individuals a voice in their future care." The campaign employs an aesthetic evocative of watercolor-tinted pencil sketches to showcase five distinct narratives supplemented with animated videos. The campaign website also features interactive resources to help prompt a conversation with either a loved one or a medical professional. "The ad campaign is designed to encourage and empower people to have productive conversations before a crisis occurs," Carson noted.