4 Tips to Help Improve Your Employee Advocacy Efforts

It can be a challenge to coax employees to engage with the company through corporate social media accounts, due to their view that social media is private and personal, reports Social Media Today . One expert recommends that employers should first explain to workers the logical reason why they should interact with the company's social accounts. CanvasPeople General Manager Jason Yau says workers should not feel as though they are blindly following demands. A second suggestion is to make social posts that go behind the company scenes, sharing milestones for team members, outings, and office celebrations, which tend to encourage more engagement on all platforms. A third enticement is to designate employees experts, and give them opportunities to advertise their expertise through the corporate social accounts. A fourth strategy is to post weekly emails designed to encourage engagement by workers. For example, Powerblanket's Emma Pollock sends out weekly emails to her team, where she showcases their social media posts, and links to each of their profiles. "I try to highlight or link to posts that would be fun to share with family and friends on the employee's personal social media accounts in each email," she says.