How to Create a Stellar Marketing Strategy for Assisted Living Clients

Rutigliano Marketing founder Karina Tama-Rutigliano recommends in Forbes that senior communities consider who today's baby boomers are when designing their marketing strategy. They should take into account where boomers seek information and what they want to know once they find an assisted living community's website. "It is essential to define the audience before you start mapping a marketing plan," Tama-Rutigliano writes. "In the case of senior living, the 'persona' leads come from different sources, such as the senior, the adult child (often the daughter), the physician, the hospital, etc." The author also suggests that assisted living providers learn the online habits of baby boomers, which include increased smartphone ownership and possession of social media accounts. "Younger baby boomers are also looking for assisted living communities for their parents, and older Gen Xers are exploring options for their parents," Tama-Rutigliano points out. She recommends that communities make it easy for different generations to find their website and get answers to questions quickly and easily. To this end, the site should load fast and boast engaging landing pages.