Company Keeps Senior Care Communities Engaged, While Prioritizing Safety

A company based in Pennsylvania's Montgomery County is meeting the challenge of keeping residents in senior care communities engaged and safe during the coronavirus pandemic, reports KYW Newsradio 1060 . Although group activities and shared meals have been canceled at three Living Branches senior care communities, Chief Marketing and Public Affairs Officer Alex Metricarti said scavenger hunts, Skype visits with family, and music therapy are being offered. "We have singalong time, now they're in the hallway and everybody is standing six feet apart, all wearing masks," she noted. "But they're singing together. There's something about singing that just brings people together." Metricarti added that the Living Branches CEO makes a weekly video addressing questions from family and residents, to ensure that everyone remains up to date.